Message from the CEO - June 2007
When Sequoia launched this web site, in June of 2006, I’ll admit I was apprehensive. Certainly I supported Sequoia embracing technology, and using the world-wide-web as a vehicle for telling Sequoia’s story. I was all for letting people know about Sequoia’s good works, and demonstrating to our cyber space visitors that Sequoia is very much a community health center, vested and involved in our community. But I was concerned about the plan to freely allow and even encourage people to “contact us”, and even more specifically “contact the CEO”. But in hindsight, I was wrong about my misgivings. In actuality, the most rewarding and fulfilling part of Sequoia’s internet commitment is receiving communication from visitors to our web page. Each month, statistical reports indicate an increasing number of “hits” to our site. But it is the e-mail communications that “hit home”, by personalizing the e-connection between us and our visitors.So who has “contacted us”? Existing patients. Individuals new to the area and looking to establish care. Patients with Medi-Cal, whose doctors were no longer willing to see them and so they wished to seamlessly transfer their care to Sequoia. Life long Fresnans, who had not previously heard of Sequoia and were interested in learning more. People interested in serving on our community based Board of Directors, and who are indeed now members of our Board. Donors. Volunteers. And Valley residents near crisis and very much in need, who we were able to respond to and assist with their challenges.
The questions and comments that we have received have been insightful and beneficial. Not just the comments about our web page, but very importantly the comments about experiences with Sequoia…………..as patients, visitors, vendors, collaborating partners, and observers.
So today, when you see “contact us”, please know that I very much mean it! Through contact with our community, we are best able to serve our community. And that is what Sequoia is dedicated to.
Sincerely,
John L. Maffeo, MD
Chief Executive Officer
